Eton QualityThe supreme Eton quality

Eton shirts in wrinkle-free cotton keep the shape of the shirt unchanged throughout the day. It is the ultimate shirt for the businessman, always on the go, travelling from one continent to another. When an ordinary shirt is washed the fibres of the cotton distend, change their position and fail to return their original shape during drying. With Eton’s exclusively developed gentle non-ironing finishing process (based on a cross linking agent and a catalyst) the fabric acquires dramatically improved hydrophilic quality, including a wrinkle-free look and the unique luxury feeling of Eton fabrics.